Addressable Revenue Sizing
How large is the revenue pool we can realistically capture?
A bottom-up model of customers, transaction value and take rates, validated in market.
Payments market research that shows where to grow next.
Know which markets, merchants and price points will pay off, with evidence from the people who decide, before the roadmap is locked.
Built for fintechs, banks, payments companies, consulting firms, PE and VC investors, technology providers and regulators.
Why Nextyn
In fast-moving markets, who you can reach decides how good the answer is.
Published sources show what is already visible. Nextyn combines domain knowledge, a specialist expert network and access to the decision-makers buying, building, integrating and regulating payments and fintech products.
500+payments and fintech experts on call
10,000+merchants in our network
2,000+payments and fintech CxOs we can access
250+assignments completed, spanning 30 markets
Point solutions
Research solutions built around the decision on your desk.
Every study starts with a defined business decision. We combine subject-matter expertise with market evidence through practitioner interviews, merchant research, surveys, benchmarking and regulatory analysis to deliver a defined answer: enter or wait, build or partner, prioritize or stop.
Enter & size the market
Market Entry Readiness
Can this product launch here, and what could stop it?
Licensing, rails, buyer demand, pricing and partner dependencies, scored into a go/no-go view.
Customer Segment Prioritization
Which segments should product and sales target first?
Segments ranked by need, economics, adoption readiness and ease of acquisition.
Strengthen product & merchant adoption
Payment Method Prioritization
Which payment methods must we support, and where?
Adoption measured by country, segment, use case and channel to set the roadmap.
Merchant Adoption Diagnostic
Why are merchants failing to adopt, expand or stay?
Onboarding, settlement, fraud, support and pricing, diagnosed for the fixes with the greatest impact.
Integration Friction Assessment
Why does it take so long to integrate and go live?
The integration journey rebuilt, APIs and sandboxes benchmarked, failures isolated.
Compete & partner commercially
Competitor Product Benchmark
Where do named competitors beat us, and why?
Features, proposals, onboarding and service levels compared to expose win-loss drivers.
Pricing & Fee Benchmark
Are our prices competitive, clear and sustainable?
Fee structures, discounts and willingness to pay, benchmarked into defensible price corridors.
Partner & Ecosystem Selection
Which banks, processors or platforms should we build with?
Partners screened on technical fit, reach, terms and execution risk into a ranked shortlist.
Coverage
Experience across every layer of the ecosystem.
Our work spans the customers moving money, the products they use, the rails and infrastructure underneath them, and the trust, risk and intelligence layers that make the system work.
Customer segments
ConsumerRetail banking, personal finance, wealth, remittances
SMBPayments, banking, accounting, lending, payroll
EnterpriseTreasury, AP/AR, global payments, working capital
Financial institutionsBanks, insurers, asset managers, brokerages
Govt, Public sectorPayments, disbursements, tax and revenue, digital identity
Financial products
PaymentsCard payments, transfers, real-time payments, wallets
BankingDeposits, digital banking, embedded banking, BaaS
LendingConsumer and SME loans, BNPL, invoice finance
WealthBrokerage, robo advisory, trading, retirement
InsuranceDistribution, underwriting, claims, embedded insurance
TreasuryCash management, liquidity, FX, hedging
Digital AssetsCrypto, stablecoins, custody, trading, tokenization
Payments & money movement
Acceptance
Processing
Networks
Issuing
Wallets
Cross-border
Payouts
Financial infrastructure
Banking infrastructureCore banking, ledgers, deposit platforms
Payment infrastructureOrchestration, tokenization, settlement engines
Embedded
financeBanking APIs, embedded cards, lending, treasury
financeBanking APIs, embedded cards, lending, treasury
Treasury infrastructureVirtual accounts, cash positioning, liquidity
Capital markets infrastructureSecurities processing, custody, clearing
Blockchain infrastructureNode providers, wallet infra, oracles and bridges
Identity, risk & compliance
IdentityKYC, KYB, digital identity
FraudTransaction monitoring, behavioral analytics
ComplianceAML, sanctions, regulatory reporting
CreditCredit scoring, alternative data, underwriting
CybersecurityPayment security, key management, authentication
Data & intelligence
Financial dataOpen banking, open finance, account aggregation
Payments intelligenceRouting, cost and authorization optimization
Treasury intelligenceCash forecasting, working-capital insights
AI & machine learningFraud detection, underwriting, AI copilots
Blockchain analyticsWallet intelligence, on-chain monitoring
Enabling technologies
CloudInfrastructure, scalability, reliability
APIs & integrationFinancial APIs, integration platforms
AI / MLPrediction, automation, decisioning
BlockchainSmart contracts, consensus, ZK proofs
SecurityHSMs, encryption, confidential computing
Three illustrative examples
How a question becomes a decision-ready answer.
We design customized research frameworks for every project. The mix changes with the question: expert calls, benchmarking reports, channel checks, surveys, focus groups or in-depth interviews. What stays constant is a defined evidence plan and a decision-ready answer at the end of it.
01
Test market-entry readiness
The question
Can this payments product launch in the market, and what could stop it?
Evidence mix
Regulatory experts, buyer and partner interviews, rail analysis and pricing checks.
Answer delivered
A go/no-go readiness score, the dependencies, and the critical path to launch.
02
Diagnose merchant adoption
The question
Why are merchants failing to adopt, expand or stay?
Evidence mix
Current and lost-merchant interviews, journey reconstruction and competitor benchmarking.
Answer delivered
A root-cause map, priority segments, and the fixes with the greatest adoption impact.
03
Validate an emerging use case
The question
Is the proposition real, and who will adopt it first?
Evidence mix
Buyer interviews, operator experts, technical assessment and regulatory research.
Answer delivered
A validation verdict, early-adopter segments, barriers and the capabilities required.
Case Studies
Payments & Fintech Market Research
Payments & Fintech Market Research
at work.
Recent examples of our work for global clients spanning markets and geographies. Every finding in any project traces back to a merchant who accepts payments, an operator who moves them or a rule read at the source. The same discipline holds from a 13,000-respondent survey to a single banker interview.
Measuring how SME merchants take payment in store
An in-person quantitative survey across 11 categories and multiple cities. Debit cards drove 52% of in-store sales value against under 2% for QR, delivered in under two months.
Read the case studyScoring wallet launch readiness across Southeast Asia
Licensing, rail access, agent-network economics and consumer demand were tested market by market, separating two markets ready to enter now from two where near-term entry was not worth pursuing.
Read the case studyQuantifying the cash-flow impact of B2B card acceptance
Senior finance leaders across AR, treasury, credit and collections surveyed on acceptance, DSO and bad debt, strengthening the value proposition and regional product decisions.
Read the case studyBenchmarking merchant acceptance across 28 countries
A 13,000+ respondent multilingual survey across merchant sizes, industries and sales channels, letting the client prioritize high-growth markets and refine its product roadmap.
Read the case studyDiagnosing where merchants stall before their first transaction
Interviews with onboarded-but-inactive merchants and their developers isolated where accounts went dormant, producing a ranked fix list targeted at the highest-revenue drop-off points.
Read the case studyShaping a commercial banking strategy through senior banker interviews
In-depth interviews with commercial banking executives and enterprise treasurers explored product gaps, service expectations and switching triggers, giving the client a clear view of where to invest to defend and grow market share.
Rebuilding acquiring price corridors under changing interchange rules
A fee-structure benchmark and merchant willingness-to-pay interviews set defensible price corridors by segment and flagged which contracts needed renegotiating before the rules took effect.
Read the case studyBuilding the case for embedded lending and payments on software platforms
Channel checks across live embedded-finance deployments, paired with focus group discussions among platform operators evaluating the build, shaped the client’s go-to-market and provider-selection strategy.
Prioritizing open banking use cases for rollout
API maturity, use-case readiness and regulatory posture scored across markets, backed by expert calls with bank technologists and fintech integrators.
Mapping the fraud and risk technology landscape
A vendor and patent landscape assessment, tested against risk and compliance leaders’ real-world experience, informed the client’s build, buy or partner decision.
Read the case study
Perspectives
What is moving in payments and fintech.
ReportAI governance in banking: from principles to a control towerCustomer-facing AI is production-ready in banks. Internal AI is still proof-of-concept, and the policy-to-enforcement gap is wider than either.Read more
ReportThe path to autonomous payments in Indian bankingAround half of India's payment decisions already execute without human sign-off. What is limiting full autonomy is data maturity, not AI sophistication.Read more
ReportCross-border payments are going multi-railCorrespondent banking is shrinking as stablecoins and instant rails grow. No single rail carries a cross-border payment end to end anymore.Read more
ReportPlatform ecosystems are becoming Southeast Asia's lending advantageGrab, Shopee and Lazada reach the long-tail SMEs Thai banks keep missing. Distribution and behavioral data are doing what bank underwriting cannot.Read more
Start here
Tell us the decision you are facing.
Whether you have a project in mind, want to learn more about the practice, or are working a story, the right person gets back to you.
Discuss a project
Already have a decision in mind? Describe the project and the market it touches, and a research lead sets up an initial call to scope the evidence plan.
Start with a briefMedia inquiries
Working on a payments or fintech story? We partner with journalists on data, expert commentary and named quotes drawn from our research base.
Contact the press deskPartnership inquiries
Running a conference, event or industry association? We partner as a knowledge partner, contributing research, speakers and data to your agenda.
Propose a partnership
Questions
Frequently asked questions
Syndicated reports describe a market once, for everyone who buys them, using data that is already published. Nextyn runs bespoke, primary research for one client’s decision: we go and interview the specific merchants, bankers, regulators or developers whose behavior answers your question, then deliver a defined recommendation rather than a market description.
Respondents are sourced against the role your question needs, not a generic panel: named practitioners such as merchant-acquiring heads, compliance officers, treasury leaders or engineers who built the integration in question. Every respondent is screened against the study’s criteria before the interview, and you can review the screener and sample composition before fieldwork starts.
Your brief and identity are shared only with the research team working your study, under NDA before the first call. Experts are screened for conflicts (no current employment or board ties to your competitors on a competitive study) and are not told who commissioned the research unless you choose to disclose it.
Cost follows method and sample, not a flat rate: a single-market expert-interview study prices differently from a 13,000-respondent multi-country survey. We send the method, sample, markets and cost in writing after the first brief conversation, and nothing is commissioned until you approve that scope.
It depends on scope: an expert-interview study can often start within days of approval, while a large multi-country merchant survey needs more lead time for fieldwork and translation. We give you a specific timeline as part of the written proposal, before you commit, so you’re scheduling against a real date, not an estimate.
Yes. We have done payment and fintech related work in 30 countries. We have access to a multi-lingual team that can conduct interviews in over 20 languages.
That is the point of the work, not a byproduct of it. Partner & Ecosystem Selection and Technology & IP Landscape are built specifically to screen build, buy and partner options against technical fit, cost and execution risk, and every study on this page ends in a defined recommendation, not a market summary.
It runs bespoke primary research for decisions in payments and fintech: market entry and sizing, merchant and customer adoption, competitive and pricing benchmarks, partner selection, and regulatory and technology change. Each study reaches the merchants, banks, fintechs, regulators and operators whose behavior answers the question, and ends in a defined recommendation.
All of it: customer segments from consumers to government, financial products from payments to digital assets, money movement from acceptance to payouts, financial infrastructure, identity, risk and compliance, data and intelligence, and the enabling technologies underneath. The coverage map on this page sets out each layer.
Yes. Regulatory change work traces a rule to its exposure, product and process implications and its timing, and ends in an act-now or monitor view, drawing on former supervisors and policy leads alongside operator interviews.