Pricing research that sets prices on willingness to pay, not list prices.
Hear from the buyers, lost prospects and distributors behind your real price: how price sensitive each segment is, what rivals charge after discounts and where margin leaks.
Pricing market research from the people who pay.
Research plan after your brief
The plan names who Nextyn will interview, how, and what it costs. Nothing starts until you approve it.
Pricing research is market research that measures what buyers will pay, price sensitivity by segment and what rivals charge after discounts and fees. Nextyn builds the answer from buyer, lost-deal and channel interviews, pricing surveys and field price checks, so each price recommendation rests on what real buyers say and do.
Get a research plan in 48 hoursWillingness to pay and five harder questions.
What is each buyer segment's willingness to pay?
You will see the price range each segment accepts, where demand drops away and which features justify a premium.
Can we raise prices without losing volume?
Price sensitivity by segment: how far price can move before customers switch or trade down, and who absorbs an increase.
What do competitors really charge after discounts?
Transacted rival prices: how far offers move from list once buyers negotiate and which fees and terms close deals.
Where is margin leaking between list and street price?
The discounts, channel markups and dealer practices that widen the gap between the price you set and the street price.
What price should we launch a new product at?
A new product pricing strategy: the launch price corridor buyers accept, tested against today's alternatives and the value they expect.
Which tiers, bundles or fees should we change?
Which features buyers pay extra for, which they ignore, and how to package tiers so each one earns its price.
Price sensitivity analysis ready for the board.
What you getThe price range each buyer segment accepts, from too cheap to too expensive, built from a willingness to pay survey and buyer interviews.
What you getPrice elasticity modeling shows demand at each tested price point, how sharply volume falls as price rises and where an increase costs revenue.
What you getWhat buyers will pay for each feature, tier or service level, taken from pricing surveys and interviews, so packaging follows value.
What you getRival prices, discounts and fees as buyers and channel partners report them, benchmarked against published list prices and your own.
What you getWhere list and street prices diverge by channel and market, and which distributors, dealers or discounts widen the gap.
What you getA recommended price corridor for each segment, with the discount limits and renegotiation priorities your sales team can act on.
Pricing research methods built on buyer evidence.
Buyer and lost-deal interviews
Distributor and channel interviews
Pricing surveys
Field price checks
Mystery shopping
Expert interviewsBuyer and lost-deal interviews
Customers and lost prospects explain which price they accepted, which they refused and what tipped the decision.
Distributor and channel interviews
Importers, distributors, dealers and installers explain markups, rebates and what end buyers actually pay.
Pricing surveys
Survey questions find the price range each segment accepts, where demand drops and which features earn a premium.
Field price checks
Field researchers record SKU-level shelf, online and street prices across channels and markets as buyers meet them.
Mystery shopping
Researchers request quotes as a real buyer would, capturing the price, terms and discount offered that day.
Expert interviews
Former pricing and sales leads explain how list prices, discounts and terms are set in practice, never confidential information.
Pricing strategy research across four industries.
Pharmaceutical pricing research
Pressure-test value messages, coverage assumptions and price corridors with health-plan and hospital decision-makers before launch.
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Payments pricing research
Merchant willingness-to-pay interviews and fee benchmarks set defensible acquiring price corridors as interchange rules change.
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Retail and CPG pricing strategy
Focus groups, in-home use tests and supermarket audits settle price point, packaging and messaging before a US retail launch.
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Aftermarket B2B pricing strategy
SKU-level price audits and 40+ trade interviews show where list and street price diverge across importers, distributors and installers.
ExplorePricing decisions made on primary evidence.
Finding where list price and street price quietly diverge
What it settled40+ interviews with importers, distributors and installers, paired with SKU-level price audits, exposed the gap between list price and what buyers actually paid, and who was driving the upsell.
Read the case study
Primary market research vs tools, reports, desk research.
Price monitoring software reads published prices, syndicated reports offer off-the-shelf benchmarks and desk research stays with public sources. Primary research hears from the buyers who pay and shows how far your price can move.
| What you get | RecommendedNextyn primary researchBuyers, channels, field checks | Price monitoring softwareScraped online prices | Syndicated pricing reportsOff-the-shelf benchmarks | In-house desk researchYour team, public sources |
|---|---|---|---|---|
| Evidence | ||||
| Hears from the buyers who pay | ||||
| Negotiated and transacted prices | ||||
| Channel markups and rebates | ||||
| Published online prices | Partly | |||
| Answers | ||||
| Willingness to pay by segment | ||||
| How far price can move before buyers switch | ||||
| Daily online price changes | ||||
| Engagement | ||||
| Starts with | A research plan in 48 hours | Software setup | A report purchase | Your team's time |
| Best for | Price changes, launches, renewals | Watching online prices | Market context | A first scan |
| Get a research plan | ||||
Pricing consulting starts with a short brief.
Send us your question. We come back with a plan and a price. Nothing starts until you approve it.
- 01Tell us your question
What you need to know, which markets, and by when.
- 02We send a plan
Who we will speak to, how, and what it costs. Inside 48 hours.
- 03You approve it
Nothing is commissioned until you say yes.
- 04We run it, and read it back
Every interview read together: where they agree, where they conflict, and what is still open.
Pricing analysis questions buyers ask first.
Pricing research, also called pricing market research, tests what buyers will pay, how price sensitive each segment is and what rivals charge once discounts and fees are counted. Companies use pricing research to set a launch price, test a price increase, package tiers and fees, and stop margin leaking through discounts and channels. Nextyn runs pricing research for pharma and biotech, payments and fintech, retail and CPG, and aftermarket and B2B channel companies in the United States and Europe. Nextyn sends a research plan within 48 hours of the brief, so the recommended price reflects what buyers say they will pay and what they pay in practice.
A Nextyn pricing research study delivers the outputs a pricing decision needs, chosen in the research plan sent within 48 hours of the brief. The outputs come from new interviews, surveys and field price checks with the buyers and channel partners behind the price, set against public price lists and filings:
- Willingness-to-pay ranges: the price band each buyer segment accepts
- Price sensitivity analysis: demand at each tested price point and where volume falls away
- Feature and tier value: what buyers pay extra for and what they ignore
- Competitor benchmark: rival prices, discounts and fees as buyers and channel partners report them
- List-to-street gap map: where list and paid prices diverge, by channel and market
- Price corridor: the recommended range by segment, with discount limits for the sales team
Nextyn states the cost of each pricing research study in the research plan sent within 48 hours of the brief, with the price set by the scope of the work. The plan names who will be interviewed and how, and nothing is commissioned until the client approves it. Four factors set the cost of a Nextyn pricing study:
- The number of markets and languages in scope
- The sample: how many buyers, lost prospects and channel partners, and how hard they are to reach
- The method mix: a pricing survey, in-depth interviews, field price audits or a combination
- The number of competitors, products and price points benchmarked
Nextyn sends a pricing research plan within 48 hours of receiving the brief, and that plan sets the fieldwork timeline for the markets and methods in scope. A single-market interview study and a multi-country pricing survey each get their own timeline, stated before the client approves any work. The steps from brief to readout:
- Submit the brief: the product, the markets and the pricing decision to settle.
- Receive a plan within 48 hours: who Nextyn will interview, how, and what the work costs.
- Approve the plan: fieldwork starts only after sign-off.
- Review the readout: every interview read back together, with one research lead on the brief from start to finish.
The main pricing research methods are pricing surveys, such as the Van Westendorp price sensitivity meter, Gabor-Granger testing and choice-based conjoint, alongside in-depth buyer interviews and field price checks. Nextyn pairs pricing surveys, which measure what buyers say they will pay, with interviews and field checks, which show what buyers and channel partners pay and why:
- Buyer and lost-deal interviews: the reasons behind accepted and refused prices
- Distributor and channel interviews: markups, rebates and the prices end buyers pay
- Pricing surveys: the price range each segment accepts and where demand drops
- Field price checks and mystery shopping: the shelf, quote and street prices buyers meet
- Expert interviews: how former pricing and sales leads saw prices and discounts set
For competitor prices, Nextyn relies on buyers, channel partners, field checks and public sources, and does not ask interviewees to disclose confidential information.
Nextyn runs pricing research across the United States, Canada, the United Kingdom and Europe, among other markets, with the markets set in the research plan to match where the price applies. A US list-price change and a multi-country European fee review are each researched in the markets where buyers meet the price. Nextyn pricing work includes SKU-level price audits paired with 40+ importer, distributor and installer interviews in the USA, Canada and Germany, acquiring price corridors set across Europe and North America, and price-corridor testing with health-plan and hospital decision-makers for a cardiovascular launch in the UK. Nextyn's aftermarket and B2B channel practice has field presence in 85 countries and 50+ languages in-house.
Nextyn's pricing research measures what buyers will pay and what they actually pay after negotiation, while price monitoring software tracks the prices competitors publish online. The two answer different questions: software shows where listed prices move, and primary research shows why buyers accept or refuse a price and which discounts never appear online.
| Nextyn pricing research | Price monitoring software | |
|---|---|---|
| Scope | One pricing decision, its buyers and its rivals | Published prices for listed products |
| Evidence | New surveys and interviews with buyers and channel partners | Prices collected from competitor websites |
| Output | Willingness-to-pay ranges, competitor benchmark and price corridor | Price-change alerts and dashboards |
| Timing | A research plan in 48 hours, then fieldwork | Always on, once the tool is configured |
Yes, Nextyn repeats a pricing study in waves, keeping the same segments, competitor set and price questions so each wave compares directly with the last. Repeat waves show how willingness to pay, competitor transacted prices and channel discounts shift after a price change, a rival move or a new fee rule. The research plan, sent within 48 hours of the brief, sets the number of waves, the markets and the cost of each wave, and one research lead stays with the brief across every wave. A first study sets the baseline that each later wave measures against.