Aftermarket service benchmarking that shows where competitors beat you.

Aftermarket service benchmarking is a product-for-product comparison of an OEM's parts and service offer against competitors on price, availability, warranty and workshop preference. Aftermarket service means the parts and service an OEM supplies after the sale, and the benchmark traces lost share to its real cause, market by market, instead of assuming price is to blame. Nextyn builds this competitor benchmark from field price and availability checks and interviews with workshops and service managers, drawing on 15,000+ on-ground field researchers.

A Nextyn aftermarket service benchmark delivers three outputs: a product-for-product comparison with each competitor, the gaps on price, availability and warranty ranked by impact, and workshop brand preference with the reasons behind it. Each output comes from field checks and primary interviews, not desk research:

• Competitor comparison: your offer against each rival, product by product
• Ranked gaps: where price, availability or warranty falls short, and by how much
• Workshop preference: the brand workshops choose, and why

Nextyn interviews the four groups that see your offer next to competitors every day: independent workshops, authorized dealer service teams, parts distributors and counters, and fleet or end customers. Each benchmark draws its sample from the markets and product lines where share is slipping, and pairs interviews with field checks of price and availability:

• Independent workshops and mechanics
• Authorized dealer service managers
• Parts distributors and trade counters
• Fleet managers and end customers

Nextyn runs aftermarket service benchmarking in the United States, Canada, Germany and across Europe, among other markets, with field presence in 85 countries and 50+ languages in-house. Markets are agreed at scoping and follow where share is slipping, so a single US region and a four-country European benchmark each get their own sample. Recent Nextyn aftermarket work includes 100+ face-to-face interviews with OEM-authorized workshops across four European markets.

Nextyn recommends commissioning aftermarket service benchmarking when aftermarket share slips in a market and the cause is not clear, and before any price cut is approved. A benchmark shows whether price, availability, warranty or workshop preference is driving the loss, so investment goes to the gap that matters. Other triggers include a new competitor entering the parts market, a warranty policy change, and dealer reports of workshops switching brands. Nextyn sends a research plan within 48 hours of the brief.

A Nextyn aftermarket service benchmarking project runs in four phases, from brief to read-out, and nothing is commissioned until the client approves the plan. The client sees the sample, method and price before any fieldwork, and reads every interview with the Nextyn team at the end.

1. Submit the brief: the products, the competitors and the markets where share is slipping.
2. Receive a plan within 48 hours: who Nextyn will interview, how, and what the work costs.
3. Approve the plan: fieldwork starts only after sign-off.
4. Review the read-out: every interview read together, showing where workshops, dealers and customers agree, where they conflict and what is still open.

Nextyn sends a research plan within 48 hours of receiving the brief, stating who will be interviewed, how, and what the work costs. The plan sets the fieldwork length for the products, competitors and markets in scope, so a single-market price check and a multi-country benchmark against several rivals each get their own timeline. Nothing is commissioned until the plan is approved, and every interview is read back with the client at the end.

Nextyn's aftermarket service benchmarking is a competitor benchmark that checks price, availability and warranty where parts are actually sold, while desk research compiles published price lists, catalogs and competitor websites. Desk research shows what competitors say they offer, and the field benchmark shows what workshops and customers actually meet at the counter.