Competitor analysis services that reveal where competitors win and who will switch.
Hear from the buyers, distributors and former staff who deal with your competitors: what they pay, why they choose them and who is ready to switch.
Competitive intelligence services built on primary research.
From brief to research plan
Send the competitors in scope. The plan names who will be interviewed, how and at what cost.
Competitor analysis services are research studies that compare your offer with named competitors on product, price, positioning and customer experience, showing where each competitor wins. Nextyn builds competitive intelligence from primary research: interviews with the customers, channel partners and former employees who deal with those competitors, checked against public sources.
Get a research plan in 48 hoursCompetitive landscape in six questions.
Where do competitors beat us, and with whom?
The buying criteria each competitor wins on, and the customer segments that choose it over you.
What do buyers really pay competitors after discounts?
How far each competitor's street price sits below list, and whether your discounts win deals or give margin away.
Why do we keep losing deals to one competitor?
The reasons buyers chose that competitor over you, in their own words, and which reasons decided the most deals.
Which of their customers are ready to switch?
The segments most dissatisfied with each competitor, what would make them move, and what still holds them in place.
What are competitors pitching to customers right now?
The product, pricing and channel changes each competitor is pitching to customers and partners, the signals behind any competitor strategy analysis.
Where are the gaps no competitor serves well?
The unmet buyer needs big enough to anchor your competitive positioning, and which competitors are closest to filling them.
Competitive analysis report in six deliverables.
What you getOne profile per named competitor covering offer, pricing, channels, strengths and weaknesses, as described by the people who buy from it.
What you getCompetitive benchmarking of each competitor against you on the buying criteria customers rank highest, so every gap shows side by side.
What you getCompetitive pricing research showing transacted price ranges, discounts and contract terms by competitor and segment, not just what the price list says.
What you getWin and loss reasons ranked for each competitor and split by segment, with the buyer quotes that explain each deal.
What you getThe unmet needs buyers name across the market, and the positions no competitor holds that your offer can credibly claim.
What you getBattlecards your sales team can use in the next deal: each competitor's claims, weak points and the answers buyers found convincing.
Primary market research behind every finding.
Customer and lost-deal interviews
Expert interviews
Channel partner interviews
Buyer surveys
Field and channel checks
Mystery shoppingCustomer and lost-deal interviews
Customer interviews with buyers who picked a competitor, or you, reveal what decided the deal and what nearly changed it.
Expert interviews
Expert interviews with former employees of competitor firms cover the sales and service practices they saw firsthand, never confidential information.
Channel partner interviews
Distributors, resellers and installers who carry several brands compare competitors on price, margin, support and customer demand.
Buyer surveys
Structured surveys put numbers on preference, switching intent and price paid, so findings hold across segments and markets.
Field and channel checks
Channel checks, price audits and mystery shopping record how each competitor is stocked, priced and pitched at the counter.
Mystery shopping
Researchers approach each competitor as a real buyer would, recording the pitch, price and terms a customer is actually offered.
Competitive market analysis across four industries.
Pharma competitive intelligence
Follow competitor brands and new entrants in your therapy area through the HCPs, payers and priority accounts who see them.
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Fintech competitor product analysis
Benchmark competitor payment products feature by feature and fee by fee, with the merchants and finance leaders who use them.
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Retail and CPG competitive positioning
See how shoppers rank your brand against its shelf neighbors, backed by competitor price monitoring in store and online.
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Aftermarket competitor benchmarking
Compare parts, service and warranty against competitor OEMs and independents, as workshops, distributors and installers see them.
ExploreCompetitive analysis examples from client engagements.
Identifying where competitor perceptions created room to differentiate
What it settledInterviews with HCPs, payers and priority accounts compared competing brands on clinical confidence, access, service and messaging, revealing the perceived strengths to counter and the gaps the brand could credibly own.
Read the case study
Primary vs secondary research and where software fits.
Competitor monitoring software, syndicated reports and desk research show what competitors publish. Primary research shows why buyers choose them, what they pay and who is ready to switch.
| What you get | RecommendedNextyn primary researchInterviews, surveys, field checks | CI softwareDashboards of public signals | Syndicated reportsOff-the-shelf industry studies | In-house desk researchYour team, public sources |
|---|---|---|---|---|
| Evidence | ||||
| Speaks to competitors' customers | ||||
| Hears channel partners and former staff | ||||
| Transacted prices, not list prices | ||||
| Tracks public moves: sites, ads, launches | ||||
| Answers | ||||
| Why deals are won and lost | ||||
| Which customers are ready to switch | ||||
| Built around your named competitors | ||||
| Category size and trends | When scoped | Partly | ||
| Engagement | ||||
| Starts with | A research plan in 48 hours | A subscription and setup | A report purchase | Your team's time |
| Who does the work | One research lead | Your analysts | The publisher | Your team |
| Best for | Pricing, positioning and sales | Monitoring public moves | Category context | A first scan |
| Get a research plan | ||||
Competitive intelligence consulting scoped to your brief.
Send us your question. We come back with a plan and a price. Nothing starts until you approve it.
- 01Tell us your question
What you need to know, which markets, and by when.
- 02We send a plan
Who we will speak to, how, and what it costs. Inside 48 hours.
- 03You approve it
Nothing is commissioned until you say yes.
- 04We run it, and read it back
Every interview read together: where they agree, where they conflict, and what is still open.
Competitor research questions, answered.
Competitor analysis services are commissioned research that shows where named competitors win, what they really charge and which of their customers are ready to switch. The output lets pricing, product and sales plans rest on evidence from the market rather than on what competitors say in public.
Nextyn runs competitor analysis as primary research: interviews with the customers, channel partners and former employees who deal with each competitor, backed by surveys, field checks, mystery shopping and public sources. In one Nextyn study, interviews with HCPs, payers and priority accounts in Europe compared competing specialty-care brands on clinical confidence, access, service and messaging, and showed the gaps open to the client's brand.
A Nextyn competitor analysis delivers up to six outputs: competitor profiling, a competitor scorecard, competitor pricing analysis, win and loss themes, competitive gap analysis and competitive battlecards. Each study takes only the outputs its decision needs, and every output is built from interviews with the people who deal with each competitor.
- Competitor profiling: how each competitor sells, prices and serves, as its buyers see it
- Competitor scorecard: where the client leads or trails on each buying criterion
- Competitor pricing analysis: transacted prices, discounts and terms by competitor and segment
- Win and loss themes: the deciding reasons, ranked, with buyer quotes
- Competitive gap analysis: unmet needs no competitor serves well
- Competitive battlecards: competitor claims, weak points and the answers buyers found convincing
Nextyn prices each competitor analysis to its scope and states the cost in the research plan sent within 48 hours of the brief. Nothing is commissioned until the client approves that plan, so the price is known and agreed before any fieldwork starts.
Five factors set the price of a Nextyn competitor analysis:
- The number of named competitors in scope
- The number of markets and languages covered
- The type and seniority of respondents, such as customers, channel partners or former employees
- The mix of methods, from interviews and surveys to field checks and mystery shopping
- The deliverables required, such as battlecards or a pricing analysis
Nextyn sends the competitor analysis research plan within 48 hours of the brief, naming who will be interviewed, how and at what cost. Fieldwork length is set in that plan by three factors: the number of markets, the number of interviews and surveys, and how hard respondents are to reach.
A Nextyn competitor analysis runs in four steps:
- Send the brief: the competitors, markets and decision at stake
- Receive the research plan within 48 hours
- Approve the plan, since nothing is commissioned before approval
- Read back every interview together with one research lead, who stays with the brief throughout
Nextyn gathers competitive intelligence only from willing participants who speak about their own experience as customers, channel partners or former employees, alongside public sources and direct observation. Participants describe what they bought, sold, paid or saw, and Nextyn does not ask anyone to disclose a competitor's confidential or non-public information.
Evidence for a Nextyn competitor analysis comes from five sources:
- Buyers describing deals they awarded to a competitor or to the client
- Channel partners comparing the brands they carry side by side
- Former employees speaking only about their own roles and experience
- Mystery shopping and price audits in stores and sales channels
- Company filings, published price lists and other public records
The research plan names every respondent type and method before anything is commissioned.
Nextyn has run competitor studies in the United States, Canada and Germany and across European markets, and wider research in the United Kingdom, France, Italy and Spain. Markets are set in the research plan and follow the client's decision, so a one-market pricing study and a multi-country benchmark are each scoped to the competitors that matter in each market.
Nextyn competitor work includes:
- A price study in the United States, Canada and Germany, with 40+ importer, distributor and installer interviews and SKU-level price audits
- 100+ face-to-face interviews with OEM-authorized workshops across four European markets
- A comparison of competing specialty-care brands with HCPs, payers and priority accounts in Europe
Nextyn's retail and CPG practice has researched 85+ countries in 50+ languages.
Nextyn interviews the customers, channel partners and former employees who deal with each competitor, while competitive intelligence software tracks what competitors publish online. Software reports changes to competitor websites, pricing pages, ads and messaging; Nextyn's primary research shows why buyers choose a competitor, what they pay and who is ready to switch.
| Nextyn competitor analysis | Competitive intelligence software | |
|---|---|---|
| Evidence | New interviews, surveys and field checks | Public web, ad and news data |
| Who is heard | Competitors' customers, partners and former staff | No buyers; public signals are tracked |
| Answers | Why deals are lost, transacted prices, switching intent | Changes to competitor sites, prices and messaging |
| Start | Research plan within 48 hours of the brief | Subscription and dashboard setup |
The two work together: software monitors public moves, and Nextyn answers what only buyers know.
Nextyn repeats the same competitor scorecard in later waves, so shifts in price, preference and new entrants show against the first wave's baseline. Software suits day-to-day competitor monitoring of websites and ads, while repeated primary research tracks what buyers and channel partners say and pay over time.
Repeat waves pay off where:
- New entrants or competitor launches are expected
- Pricing rules or fee structures are changing
- Sales teams need battlecards kept current
In one Nextyn payments study across Europe and North America, a one-off fee-structure benchmark set defensible price corridors by segment before new interchange rules took effect, the kind of shift a repeat wave would track.