Payments competitive benchmarking that shows why deals are won or lost.

Payments competitive benchmarking is a side-by-side comparison of a payments or fintech product against the named competitors in its deals. Competitive benchmarking compares four areas: features, commercial proposals, onboarding and service levels, and ties each difference to why deals are won or lost. Nextyn builds each benchmark from interviews with the merchants and finance leaders who evaluated the providers, so product and sales see which gaps cost deals. For example, a provider losing mid-market merchant deals to two named acquirers learns which differences in proposal and onboarding buyers cite.

A Nextyn competitive benchmarking study delivers three outputs: a side-by-side comparison with each named competitor, the drivers behind wins and losses, and a priority gap list for product and sales. Each output comes from primary interviews with buyers and payments experts, not from rivals' websites:

• Benchmark metrics: features, proposals, onboarding and service levels for each competitor, side by side
• Win-loss drivers: the differences buyers say decided the deal
• Priority gap list: the gaps to close first, split by product and sales ownership

Nextyn interviews the four groups who watch payments providers compete for the same business: merchants, finance leaders, payments executives and independent industry experts. Each benchmark draws its sample from buyers who evaluated, chose or switched between the named competitors in each market in scope:

• Merchants who chose you, chose a rival or switched, by segment
• Finance and treasury leaders who sign payments contracts
• Payments and fintech executives, from 2,000+ reachable CxOs
• Industry experts on competitor products and pricing, from 500+ on call

Nextyn runs payments competitive benchmarking in the United Kingdom, across Europe and in North America, among other markets. Markets are agreed at scoping and follow where the client meets each competitor, so a single-market benchmark and a multi-country comparison use the same criteria. Nextyn's payments practice has completed 250+ assignments across 30 markets. Examples in that work include a fee-structure benchmark across Europe and North America and a merchant acceptance benchmark across 28 countries, built on a 13,000+ respondent survey.

Nextyn recommends commissioning payments competitive benchmarking when win rates against a named rival fall, or before a roadmap or pricing review is locked. At that stage buyer evidence still decides which gaps get closed, instead of anecdotes from the sales floor about why deals were lost. Other triggers include a new competitor entering a market, a rival repricing and a product launch that needs clear positioning. Nextyn sends a research plan within 48 hours of the brief.

Payments competitive benchmarking with Nextyn runs in four steps, from brief to read-out, and nothing is commissioned until the client approves the plan. The client sees the sample, method and price before any fieldwork, and reads every interview with the Nextyn team at the end.

1. Submit the brief: the named competitors, the markets and the decision the benchmark must inform.
2. Receive a plan within 48 hours: who Nextyn will interview, how, and what the work costs.
3. Approve the plan: fieldwork starts only after sign-off.
4. Review the read-out: every interview read together, showing where buyers agree, where they conflict and what is still open.

Nextyn sends a competitive benchmarking plan within 48 hours of receiving the brief, stating who will be interviewed, how, and what the work costs. The plan sets the fieldwork length for the number of competitors and markets in scope, so a two-rival comparison and a multi-market benchmark each get their own timeline. Nothing is commissioned until the plan is approved, and the read-out covers every named competitor.

Nextyn's competitive benchmarking measures your product against named rivals on set criteria and ties each gap to why deals are won or lost, while competitive analysis profiles the wider market and each rival's position. The two answer different questions: the analysis describes the field, and the benchmark shows which differences buyers act on.