Channel win loss analysis that explains why partners stay or switch brands.

Channel win loss analysis is a study of why channel partners put one brand first or switch to another, ranking factors such as margin, service, credit and availability by their effect on that choice. The method applies the win-loss review used on sales deals to the distributors and dealers who choose which brands to push. The loss side of the analysis explains why a partner moved volume to a rival. Nextyn runs the interviews anonymously, in 50+ languages in-house, so partners give the reasons they hold back from a supplier's sales team.

A Nextyn channel win loss analysis delivers three outputs: the reasons partners put your brand first or switch, findings on margin, service, credit and availability, and switching factors ranked by their weight. Each output comes from anonymized partner interviews, not from feedback gathered by the sales team:

• Reasons for preference and switching, in partners' own words
• Factor findings: how your margin, service, credit and availability compare with rivals
• Ranked factors: which of the four sways partner choice most

Nextyn interviews three groups of channel partners for win loss analysis: partners who put the client's brand first, partners who switched to a competitor, and partners who split their business between brands. Interviews are anonymized and run by Nextyn rather than the client, so partners speak candidly about margin, service, credit and availability:

• Distributors and dealers who favor the client's brand
• Distributors and dealers who moved volume to a rival brand
• Partners who stock several brands and choose which to push

Nextyn runs channel win loss analysis in the United States, Canada and Germany, among other markets, with field presence in 85 countries and 50+ languages in-house. Markets are agreed at scoping, and interviews run in the partner's own language so candor is not lost in translation. Recent Nextyn channel work includes interviews with importers, distributors and installers across the United States, Canada and Germany, and with manufacturers, distributors and retailers in Canada, Brazil and Mexico.

Nextyn recommends commissioning channel win loss analysis when key partners cut orders, take on a competing brand or stop pushing the client's range, before the next round of terms is set. At that point the findings show which of margin, service, credit or availability to fix first. The study also earns its cost at three other moments: a new competitor courting the channel, a change to partner terms, and partner feedback that sounds polite but does not match the numbers.

A Nextyn channel win loss project runs in four steps, from brief to read-out, and nothing is commissioned until the client approves the plan. The client sees the sample, method and price before any fieldwork, and reads every interview with the Nextyn team at the end.

1. Submit the brief: the partners, the markets and the switching question the study must answer.
2. Receive a plan within 48 hours: which partners Nextyn will interview, how, and what the work costs.
3. Approve the plan: fieldwork starts only after sign-off.
4. Review the read-out: every interview read together, showing where partners agree, where they conflict and what is still open.

Nextyn sends a research plan within 48 hours of receiving the brief, stating which partners will be interviewed, how, and what the work costs. The plan sets the fieldwork length for the markets and partner types in scope, so a single-market study and a multi-market review each get their own timeline. Nothing is commissioned, and no fieldwork starts, until the client approves the plan.

Nextyn's channel win loss analysis explains the choices partners make between brands and the factors behind them, while a partner satisfaction survey scores how partners feel about one supplier. A satisfaction score can stay high while volume moves to a rival, and win loss interviews show why that happens.