Consulting built on primary research
We advise leadership teams across four practices: pharma and biotech, payments and fintech, retail and CPG, and industrial and automotive. Our consultants apply proven primary market research frameworks to deliver clear recommendations.
Good research begins with people who understand the market
Nextyn Consulting & Research is a primary market research firm for pharma, payments, retail and industrial companies in the US and Europe. The studies clients ask for most:
- Competitor analysisSee where rivals win, and why→
- Market sizingSize the prize before you invest→
- Pricing researchSet prices the market will pay→
- B2B market surveysHear from the buyers who sign the order→
- Market entry strategySettle go or no-go before budget moves→
- Drug launch strategyClear adoption barriers before launch day→
- Market access consultingBuild the case payers will reimburse→
- Win-loss analysisLearn what makes buyers choose you→
AI does the legwork. People make the call
Every study pairs the speed of AI with advisors, experts and field teams who have worked in your industry. AI covers what is already known, quickly. People go and find out what is not written down anywhere, and stand behind the recommendation.
AISpeed and reach
- 01Scans every source in hours
Reports, filings and news across markets and languages, read before the first interview.
- 02Finds the right respondents
Helps find and screen the experts and respondents worth hearing from in each market.
- 03Surfaces patterns early
Connects every interview and response, so patterns show while the fieldwork is still running.
Our peopleJudgment and access
- 01Frame the real question
An industry lead turns your question into the decision you actually face, and the evidence it needs.
- 02Interview the market
Our teams speak with executives, specialists, frontline operators, customers and consumers.
- 03Stand behind the answer
A research lead gives you a clear recommendation and walks you through the reasoning.
The work we are trusted with
Market entry, pricing, access, channel. The decisions enterprise teams do not outsource lightly, in the sectors where getting close to the truth takes more than a subscription.
Pharma & Biotech Market Research
A launch is priced, positioned and submitted long before anyone knows whether payers will agree. We close that gap: what coverage will require, what the evidence will bear, and where the pathway loses patients.
Top services- Launch & commercial performanceAdoption in the first twelve months, read early
- Access, value & experienceWhat coverage will require, and where patients drop out
- Medical & clinical intelligenceHow the science is read, and how care is delivered
- Portfolio & competitive movesWhere to invest next, and what rivals do about it
Payments & Fintech Market Research
Financial products are adopted slowly, and rarely for the reasons in the roadmap. We establish why from the people involved, and turn it into a recommendation you can act on.
Top services- Enter & size the marketWhether there is a business here, how big, and who first
- Strengthen product & merchant adoptionWhy merchants are not adopting, expanding or staying
- Compete & partner commerciallyWhere rivals beat you, and what your pricing can defend
- Navigate regulation & innovationWhat changes when a rule lands, and what is real
Retail & CPG Market Research
Shoppers choose in seconds, from whatever happens to be in front of them. Our team can help you get to the source of why that might be, how your competitors are executing their strategies and what moves you could make for your retail business.
Top services- Retail audits & store intelligencePresence, visibility and price where shoppers decide
- E-commerce & q-commerceThe digital shelf read the way a shopper meets it
- Market sizing & growth intelligenceWhere the growth is, and the cost of reaching it
- Future of shoppingHow AI, social and new formats reshape the choice
Industrial & Automotive Market Research
What happens after the sale, and who sits beneath your first tier. We put researchers into the workshops, warehouses and trade channels your data cannot see, so market size, share and margin stop being guesses.
- Size the installed baseWhat is still in service, and what it consumes
- Repair, upgrade or replaceWhat the customer does at end of life, and why
- Find revenue & margin leakageWhere the money is going instead, and why
- Win the service & the shelfThe service relationship, and the right part stocked
- Map the channel beneathEvery tier below your first, validated on the ground
- Share-of-wallet mappingHow much of each customer's spend is yours, and where the rest goes
- Partner preference & switchingWhy channel customers back your brand, or leave it
- Trade incentive effectivenessWhether an incentive changed behavior or was absorbed as margin
Outcomes our clients can base their decisions upon
What the client gotA clear read of in-store payment behavior, delivered in under two months.
Get insights into the things that matter to you
Notes and analysis from the teams running the work.
ArticlePlatform Lending: Southeast Asia's EdgeGrab, Shopee and Lazada reach the long-tail SMEs Thai banks keep missing. Distribution and behavioural data are doing what bank underwriting cannot.Read more
ArticleCan RNA Therapy Redefine Hypertension Care?Long-acting RNA therapy could turn daily blood pressure pills into a twice-yearly injection. What zilebesiran proves, and what is still investigational.Read more
ArticleRetail Media Networks: Why CPG Ad Budget Is MovingRetailers built ad networks on top of checkout data, and CPG brands are following the budget. What closed-loop attribution actually measures, and what it costs.Read more
ArticleReshoring Manufacturing: What's Actually Driving ItReshoring is real for some industries and cosmetic for others. What the landed-cost math, automation, and China+1 diversification actually show.Read moreWhich decision is waiting on better evidence?
Send us your question. We come back with a plan and a price. Nothing starts until you approve it.
- 01Tell us your question
What you need to know, which markets, and by when.
- 02We send a plan
Who we will speak to, how, and what it costs. Inside 48 hours.
- 03You approve it
Nothing is commissioned until you say yes.
- 04We run it, and read it back
Every interview read together: where they agree, where they conflict, and what is still open.