Alternative payment methods ranked by what your customers will use.

Alternative payment methods (APMs) are the ways to pay other than a credit or debit card, such as digital wallets, bank transfers, QR codes and pay-later plans. Alternative payment methods research measures how widely each method is used in a market, so a business knows which methods to support in each country and segment. Nextyn measures that adoption through surveys and interviews with merchants and consumers, including a 13,000+ respondent merchant survey across 28 countries.

A Nextyn alternative payment methods study delivers three outputs: a payment method priority list for each country, adoption data by segment, use case and channel, and an integration roadmap. Each output comes from primary surveys and interviews with merchants and consumers, not from national averages:

• Priority list: the methods to support in each country, ranked by measured adoption
• Adoption data: how use differs by merchant segment, use case and sales channel
• Integration roadmap: the order to build in, and the methods that can wait

Nextyn surveys the merchants who accept payments and the consumers or business buyers who make them, and interviews the payments executives who run the methods. Each study draws its sample to match the countries, merchant segments and sales channels on the product roadmap:

• Merchants, by size, industry and sales channel, from a network of 10,000+
• Consumers and business buyers, where checkout choice depends on them
• Payments and fintech executives at wallets, banks and acquirers
• Industry experts on local payment rails, from 500+ on call

Nextyn measures payment method adoption in the United Kingdom, across Europe and in North America, among other markets. Countries are agreed at scoping and every country is measured the same way, so adoption compares directly from one market to the next. Nextyn has run a 13,000+ respondent merchant acceptance survey across 28 countries and a 300-merchant UK survey that found debit cards drove 52% of in-store sales value, against under 2% for QR.

Nextyn recommends commissioning alternative payment methods research before the next integration is scheduled or a new country is added to the roadmap. At that stage the evidence still decides which methods are built first, instead of explaining afterwards why checkout conversion fell short. Other triggers include rising checkout abandonment, a competitor adding a local method and merchants asking for methods the product lacks. Nextyn sends a research plan within 48 hours of the brief.

A Nextyn payment method project runs in four steps, from brief to read-out, and nothing is commissioned until the client approves the plan. The client sees the sample, method and price before any fieldwork, and reads every result with the Nextyn team at the end.

1. Submit the brief: the product, the countries and the roadmap decision the research must settle.
2. Receive a plan within 48 hours: who Nextyn will survey and interview, how, and what the work costs.
3. Approve the plan: fieldwork starts only after sign-off.
4. Review the read-out: every interview read together, showing where merchants and consumers agree, where they conflict and what is still open.

Nextyn sends an alternative payment methods research plan within 48 hours of receiving the brief, stating who will be surveyed, how, and what the work costs. The plan sets the fieldwork length for the countries and segments in scope, so a single-country check and a multi-country adoption study each get their own timeline. Nothing is commissioned until the plan is approved. Nextyn delivered a 300-merchant UK payments survey in under two months.

Nextyn's payment method research measures adoption among one product's own merchants and customers, while published rankings report national averages for every reader. A national average shows what a country uses, and the research shows what a product's segments, use cases and sales channels need at checkout.