Promotion effectiveness research that finds the deals shoppers never saw.

Promotion effectiveness is the return a trade promotion delivers on its cost, judged on three counts: whether it ran as planned, reached shoppers and lifted sales. Promotion effectiveness analysis weighs all three together, because sales data shows the uplift but not whether the promotion was on the shelf at the agreed price in the first place. Nextyn measures the in-store counts, checking price, visibility and execution outlet by outlet, so a weak result can be traced to its cause.

A Nextyn promotion analysis report delivers three outputs: a promotion compliance scorecard against plan, shelf price checks by SKU and outlet, and an evidence pack for retailer conversations. Each output comes from store checks made while the promotion is live, read alongside shopper exit interviews:

• Compliance scorecard: where the promotion ran in full, in part or not at all
• Shelf price checks: the price shoppers saw against the promoted price agreed
• Evidence pack: outlet-level findings key account teams can take to each retailer

Nextyn pairs live-promotion store checks with interviews in three groups: shoppers, store managers and retail buyers. The store checks record what was on the shelf during the promotion window, and the interviews explain why execution matched the plan or missed it:

• Store checks, recording shelf price, displays and promotional materials by outlet
• Shoppers in exit interviews, on what they noticed and what they bought
• Store managers, on when materials arrived and whether price changes went through
• Retail buyers, on how the promotion was agreed and passed on to stores

Nextyn runs promotion audits in the United States, Canada and Mexico, among other markets, drawing on a trained research network of more than 15,000 and research in more than 85 countries. Markets and retailers are agreed at scoping, and store checks are timed to each market's promotion window, from one US banner to a multi-country European program. Recent Nextyn retail work includes supermarket audits before a US launch and retail audits across 20 countries for a household-care category.

Nextyn recommends a promotion audit at three points: in the first days of a major promotion, when sales uplift falls short of plan, and before the next trade terms negotiation. An early check leaves time to fix missing displays and wrong prices while the promotion is still running. A check after a weak result works as a post promotion analysis, showing whether the offer failed or never reached the shelf.

A Nextyn promotion audit runs in four steps, from brief to read-out, and nothing is commissioned until the client approves the plan. The client sees the store sample, timing and price before any fieldwork, and reviews every finding with the Nextyn team at the end.

1. Submit the brief: the promotion plan, with products, retailers, agreed prices, materials and dates.
2. Receive a plan within 48 hours: which stores will be checked and when, who will be interviewed and what the work costs.
3. Approve the plan: fieldwork starts only after sign-off, timed to the promotion window.
4. Review the read-out: store checks and interviews read together, showing where they agree, where they conflict and what is still open.

Nextyn sends a research plan within 48 hours of receiving the brief, stating which stores will be checked, who will be interviewed and what the work costs. Fieldwork is timed to the promotion window itself, so the plan sets its length around the dates, retailers and store count in scope. Nothing is commissioned until the plan is approved, so share the promotion dates as early as possible.

A Nextyn promotion audit shows whether a promotion ran in store at the agreed price and in view of shoppers, while sales uplift analysis measures what it sold. The two answer different questions: uplift analysis puts a number on the result, and the audit explains it by showing where execution held or failed.