Quick commerce market research that shows where delivery apps leave you out.

The quick commerce market is the part of retail run through rapid-delivery apps that bring groceries and convenience items to the door within minutes. Quick commerce means short ranges stocked in app-run dark stores, so being listed, in stock and priced in line decides the sale. Nextyn researches the quick commerce market in the United States and Europe, measuring coverage, price parity, availability and fulfillment for each brand on each app.

A Nextyn quick commerce study delivers three outputs: a coverage and assortment map by app, a price parity comparison across channels, and availability and fulfillment findings for each app. Each output comes from repeated app checks read against interviews with platform category managers and shoppers:

• Coverage map: which apps and delivery areas carry your products, and which list rivals
• Price parity: app prices against your store and other online prices, product by product
• Availability and fulfillment: stock status and order performance on each app

Nextyn pairs app checks with interviews in three groups that shape a brand's quick commerce performance: platform category managers, rapid-delivery shoppers and distributors. Nextyn's app checks show what is listed, priced and in stock in each area, and the interviews explain why:

• App checks, recording listings, prices and stock status by delivery area
• Platform category managers, on ranging, margins and what earns a listing
• Rapid-delivery shoppers, on what they order, from which app, and why
• Distributors supplying the apps' dark stores, on quick commerce logistics: replenishment and fill rates

Nextyn researches rapid-delivery apps in the United States, the United Kingdom and continental Europe, among other markets, with retail research in more than 85 countries and over 50 languages. The apps, cities and products are agreed at scoping, so a single-city US read and a multi-country European program each get their own scope. Recent Nextyn retail work includes channel and format comparisons across 20 countries for a household-care brand.

Nextyn recommends quick commerce research at three points: before committing budget or trade terms to a rapid-delivery app, when app sales lag store sales in the same area, and when a rival appears on apps where you are absent. At each point, facts on coverage, parity and fulfillment show whether to invest, fix or wait. A repeat read after changes shows whether the fixes held on each app.

A Nextyn quick commerce study runs in four steps, from brief to read-out, and nothing is commissioned until the client approves the plan. The client sees the app list, cities and price before any fieldwork, and reviews every finding with the Nextyn team at the end.

1. Submit the brief: the products, apps and cities in scope, and the channel decision ahead.
2. Receive a plan within 48 hours: which apps and areas will be checked, who will be interviewed and what the work costs.
3. Approve the plan: fieldwork starts only after sign-off.
4. Review the read-out: app checks and interviews read together, showing where sources agree, where they conflict and what is still open.

Nextyn sends a research plan within 48 hours of receiving the brief, stating which apps and areas will be checked, who will be interviewed and what the work costs. The plan sets the fieldwork length for the apps, cities and products in scope, so a one-city read and a multi-country program each get their own timeline. Nothing is commissioned until the plan is approved. Category sizing can be scoped alongside the channel read.

Nextyn quick commerce research compares the rapid-delivery apps in scope, including apps where a brand is not listed, while an industry report or one app's sales data covers a market or the orders of listed products. The two answer different questions: reports and platform data show what sold, and the research shows coverage, parity and fulfillment across the whole channel.