Channel price realization that shows the price buyers actually pay.

Channel price realization is the share of a manufacturer's intended price that survives the trip through distributors, dealers and markets to the final buyer. Price realization is the realized price expressed as a share of the intended price, and the gap opens through stacked discounts, undercutting by partners and gray-market stock moving between markets. Nextyn measures realization with SKU-level price audits and mystery shopping of the client's brand and competing brands. Recent Nextyn work across the United States, Canada and Germany exposed the gap between list price and what buyers actually paid.

A Nextyn price realization calculation delivers three outputs: realized prices by tier and market, findings on where discounts stack and who undercuts, and the points where parallel-channel stock leaks in. Each output comes from price audits and mystery shopping in the field, not from price lists:

• Realized prices: what buyers are quoted at each tier, in each market, for your brand and rivals
• Discounts and undercutting: where discounts pile up and which partners sell below the intended price
• Leakage points: where gray-market stock enters and undercuts your price

Nextyn combines price audits with interviews across four groups: importers and distributors, dealers and retailers, installers and contractors, and the end buyers who pay the final price. Mystery shoppers record the price a buyer is actually quoted, and interviews explain who drives each discount or upsell:

• Importers and distributors, for terms and discount structures
• Dealers and retailers, for the prices they quote
• Installers and contractors, who resell and bundle the product
• End buyers, for what they actually paid

Nextyn runs channel price realization research in the United States, Canada and Germany, among other markets, with field presence in 85 countries and 50+ languages in-house. Markets are agreed at scoping, starting in the markets where the client suspects the intended price is not holding. Recent Nextyn work across the United States, Canada and Germany paired 40+ interviews with importers, distributors and installers with SKU-level price audits, exposing the gap between list price and what buyers actually paid.

Nextyn recommends commissioning price realization research before a list price change, a new discount structure or a market launch, while pricing and terms are still open. At that stage the audit shows where the current price already breaks, so a target price realization is set against what buyers actually pay. The study also earns its cost at three other moments: margins falling while list prices hold, partner complaints about undercutting, and signs of gray-market stock.

A Nextyn price realization project runs in four steps, from brief to read-out, and nothing is commissioned until the client approves the plan. The client sees the sample, method and price before any fieldwork, and reads every interview with the Nextyn team at the end.

1. Submit the brief: the products, the intended prices, the markets and tiers, and the competing brands to include.
2. Receive a plan within 48 hours: what Nextyn will audit and who it will interview, how, and what the work costs.
3. Approve the plan: fieldwork starts only after sign-off.
4. Review the read-out: every interview read together, showing where tiers agree, where they conflict and what is still open.

Nextyn sends a research plan within 48 hours of receiving the brief, stating which products, tiers and markets will be audited, who will be interviewed, and what the work costs. The plan sets the fieldwork length for the markets and tiers in scope, so a single-market price check and a multi-market audit each get their own timeline. Nothing is commissioned, and no fieldwork starts, until the client approves the plan.

Nextyn's price realization research records the price a buyer is actually quoted at every channel tier, offline and in person, while price monitoring software scrapes advertised prices from websites. Advertised prices can look compliant while the prices quoted to trade buyers sit well below them.