Digital shelf analytics that show which product pages lose the sale.

Digital shelf analytics is the measurement of how products are presented on the e-commerce sites and apps where shoppers browse and buy, benchmarked against competing products. The measurement covers five elements: images, titles, descriptions, reviews and enhanced content, platform by platform. Most digital shelf analytics providers sell software, and Nextyn delivers the same benchmark as a done-for-you service that ranks the fixes for the brand's team.

A Nextyn digital shelf audit delivers three outputs: a digital shelf diagnostic for each platform, a content benchmark against named competitors, and a prioritized list of page fixes. Each output comes from page-by-page benchmarking by Nextyn researchers, checked against online shopper interviews:

• Platform diagnostic: how each product page performs on images, titles, descriptions, reviews and enhanced content
• Competitor benchmark: the same elements scored for the rivals shoppers see beside you
• Page fixes: what to change first, ordered by the products and platforms that matter most

Nextyn pairs page benchmarking with interviews in three groups that see the digital shelf from different sides: online shoppers, marketplace category managers and e-commerce specialists. Researchers score every page in scope, and the interviews show which gaps actually change what shoppers buy:

• Page benchmarking of images, titles, descriptions, reviews and enhanced content
• Online shoppers in the category, on what made them trust or skip a page
• Marketplace and retailer category managers, on content standards and search
• E-commerce specialists, on what top-ranked pages do differently

Nextyn benchmarks product pages on the marketplaces, retailer sites and delivery apps that sell a client's category in the United States, the United Kingdom and Europe, among other markets. Platforms, products and competitors are agreed at scoping, so a single-marketplace US audit and a multi-country European benchmark each get their own page list. Nextyn's retail research spans more than 85 countries and over 50 languages, so pages are read in the language shoppers use.

Nextyn recommends a digital shelf audit at three points: when conversion lags traffic on a platform, before a content refresh or agency brief, and when a rival starts outranking you in search. At each point, a benchmark against the brands beside you shows which pages lose the sale and which fixes to fund first. A repeat audit after the fixes shows whether the pages have closed the gap.

A Nextyn digital shelf audit runs in four steps, from brief to read-out, and nothing is commissioned until the client approves the plan. The client sees the page list, competitor set and price before any work starts, and reviews every finding with the Nextyn team.

1. Submit the brief: the products, platforms and competitors in scope, and the decision the audit must inform.
2. Receive a plan within 48 hours: which pages will be benchmarked, who will be interviewed and what the work costs.
3. Approve the plan: work starts only after sign-off.
4. Review the read-out: benchmarks and interviews read together, showing where they agree, where they conflict and what is still open.

Nextyn sends a research plan within 48 hours of receiving the brief, stating which pages will be benchmarked, who will be interviewed and what the work costs. The plan sets the length of the work for the products, platforms and competitors in scope, so a single-platform audit and a multi-country benchmark each get their own timeline. Nothing is commissioned until the plan is approved. The fix list is written for the client's own content team or agency to act on.

Nextyn digital shelf analytics is a done-for-you benchmark that ends in a ranked fix list, while digital shelf analytics providers that sell software give the brand's team data to monitor and interpret. The two do different jobs: software watches pages continuously, and Nextyn's benchmark explains which gaps matter to shoppers and what to fix first.