Used equipment market analysis that finds the sales resale machines take.

Used equipment market analysis is the measurement of the secondary market for a category of equipment: how many machines are resold, at what realized prices and to which buyers. For an OEM, the analysis sizes the new-unit and replacement demand that resale displaces and shows which buyers can be won back. Nextyn builds used equipment market analysis from interviews with used-equipment dealers, brokers and buyers in the United States, Europe and other markets.

A Nextyn used equipment market analysis delivers three outputs: resale volumes and realized prices by category, profiles of the buyers choosing used, and a displaced demand estimate with recapture priorities. Each output comes from primary interviews and price checks, not listing sites alone:

• Resale volumes and prices: how many machines change hands and the realized prices that show fair market value
• Buyer profiles: who chooses used over new, and why
• Displaced demand: the new-unit sales lost to resale, with the buyers worth winning back

Nextyn interviews the four groups that see the used market from the inside: used-equipment dealers and brokers, auction and remarketing teams, authorized dealers taking trade-ins, and buyers who chose used. Each study draws its sample from these groups, matched to the equipment categories and markets where resale is taking new-unit sales:

• Used-equipment dealers and brokers
• Auction houses and remarketing teams
• Authorized dealers handling trade-ins
• Contractors, fleets and owners who bought used

Nextyn runs used equipment market analysis in the United States, Canada, Germany and across Europe, among other markets, with field presence in 85 countries. Markets are agreed at scoping and follow where resale is taking new-unit sales, so a single US region and a cross-border European resale flow each get their own sample. Recent Nextyn aftermarket work paired 40+ interviews with importers, distributors and installers with SKU-level price audits in the United States, Canada and Germany.

Nextyn recommends commissioning used equipment market analysis before new-unit forecasts and dealer pricing are set, or when new-unit sales slip while machine utilization holds up. At that point the findings can still change forecasts, trade-in policy and the offers aimed at used buyers. Other triggers include a wave of off-lease or rental fleet machines entering resale, a price cut that failed to lift new-unit orders, and dealers reporting buyers who walked away to a used unit. Nextyn sends a research plan within 48 hours of the brief.

A Nextyn used equipment market analysis runs in four steps, from brief to read-out, and nothing is commissioned until the client approves the plan. The client sees the sample, method and price before any fieldwork, and reads every interview with the Nextyn team at the end.

1. Submit the brief: the equipment categories, the markets and the forecast or pricing decision at stake.
2. Receive a plan within 48 hours: who Nextyn will interview, how, and what the work costs.
3. Approve the plan: fieldwork starts only after sign-off.
4. Review the read-out: every interview read together, showing where dealers, brokers and buyers agree, where they conflict and what is still open.

Nextyn sends a research plan within 48 hours of receiving the brief, stating who will be interviewed, how, and what the work costs. The plan sets the fieldwork length for the equipment categories and markets in scope, so a single-category US study and a multi-country European study each get their own timeline. Nothing is commissioned until the plan is approved, and every interview is read back with the client at the end.

Nextyn's used equipment market analysis explains who buys used machines, at what realized price and instead of which new unit, while auction price data records hammer prices for the lots that sold. Auction data shows one channel's prices, and the research shows fair market value across every channel and how much new-unit demand resale takes.