Profit pool analysis that shows where your margin goes.

Profit pool analysis breaks a category down by where profit is earned, not where revenue is booked, showing what each party between factory and shelf keeps. A profit pool is the total profit earned across the steps of the chain, and the analysis shows which links keep the most of it. Nextyn builds each profit pool from interviews with manufacturers, distributors and retailers, checked against retail audits, and has researched categories in 85+ countries.

A Nextyn profit pool analysis delivers three outputs: a profit pool map from factory to shelf, the margin leak points ranked by impact, and the options to recover or capture value. Each output comes from interviews at every tier of the chain, not from the company's own finance data alone:

• Profit pool map: what manufacturers, distributors and retailers each keep per unit sold
• Margin leak points: the costs, discounts and trade terms that take value out, ranked by size
• Value options: profit strategies such as renegotiating trade terms, changing route to market or partner, or owning a link in the chain

Nextyn interviews the four tiers that share a category's profit: manufacturers and brand owners, importers and distributors, wholesalers, and retailers. Each study draws its sample from every tier between the factory and the shelf, alongside senior industry figures who see the whole chain:

• Manufacturers and brand owners, on costs, list prices and trade spend
• Importers and distributors, on the margins and terms they work to
• Wholesalers, on the margin taken serving smaller stores
• Retail buyers, on shelf prices, promotions and back margin, checked against retail audits

Nextyn runs profit pool analysis in the United States and Canada, among other markets, and the retail and CPG practice has researched categories in 85+ countries and 50+ languages. Markets are agreed at scoping, and each country's chain is mapped on its own, since the tiers and the margin each one takes differ by market. Recent Nextyn examples include channel-margin benchmarks for a premium air-purifier market entry and route-to-shelf research in Canada, Brazil and Mexico.

Nextyn recommends profit pool analysis when margin is under pressure and the cause is unclear, before renegotiating trade terms, or when weighing a new route to market, partner or tier. At those points the analysis shows which link in the chain is taking the value, so the fix lands where the margin is really lost. Nextyn sends a research plan within 48 hours of the brief.

A Nextyn profit pool analysis runs in four steps, from brief to read-out, and nothing is commissioned until the client approves the plan. The client sees the sample, method and price before any fieldwork, and reads every interview with the Nextyn team at the end.

1. Submit the brief: the category, the markets and the margin question the research must settle.
2. Receive a plan within 48 hours: who Nextyn will interview, how, and what the work costs.
3. Approve the plan: fieldwork starts only after sign-off.
4. Review the read-out: every interview read together, showing where manufacturers, distributors and retailers agree, where they conflict and what is still open.

Nextyn sends a profit pool analysis plan within 48 hours of receiving the brief, stating who will be interviewed, how, and what the work costs. The plan sets the fieldwork length for the markets, tiers and channels in scope, so a single-market chain and a multi-country comparison each get their own timeline. Nothing is commissioned until the client approves the plan and its price.

Nextyn's profit pool analysis shows what every other party in the chain earns on a category, while an internal margin review shows only the company's own costs and prices. Finance data stops at the company's invoice, and the profit pool covers every step from there to the shopper.