Aftermarket Research

Installed base analysis that sizes the parts revenue you can still win.

Count the installed base that is still working, see where it sits and what parts and service it will need, before you set next year's aftermarket targets.

  • Research plan in 48 hours
  • Field presence in 85 countries
  • Dealer, workshop and owner interviews
The outcome

Installed base marketing aimed at the pools worth winning.

A farmer driving an old orange tractor across a mown field
Targets built on shipment history miss the machines still running, and the richest parts pools go to whoever counts them first.
01

Size the parts pool you can win

The serviceable parts and service revenue by model, vintage and market, not by units shipped.

02

Aim installed base marketing where it pays

Parts categories ranked by potential, so installed base sales and stocking effort go where the return is highest.

03

See replacement demand coming

Follow each vintage through its lifecycle: when it will need parts, service or a new unit, so stock is ready.

What you receive

Installed base analytics from the field, not shipments.

Installed base analysis is the count of equipment still in service, by model, vintage and location, turned into an estimate of parts and service revenue. The installed base is every unit sold that still works in the field. Nextyn builds the count from field checks and interviews with dealers, workshops and owners.

An older orange wheeled excavator at work on a dirt site
You receive
  • Installed base counts by model, vintage and market
  • Parts and service revenue sized for each pool
  • Priority parts pools, ranked by potential
Questions it settles

What is installed base answered with a field count.

  • What you will knowA count of the working installed base by model, vintage and market, checked in the field.

    A decades-old yellow crawler tractor still pulling a cultivator across a field
  • What you will knowThe sized parts and service pool set against your own sales, showing the share going elsewhere.

    A customer paying a mechanic in cash at a truck workshop
  • What you will knowThe parts categories and markets ranked by revenue potential, with the vintages driving each one.

    A long warehouse aisle of metal parts sorted into bins and cages
A decades-old yellow crawler tractor still pulling a cultivator across a fieldA customer paying a mechanic in cash at a truck workshopA long warehouse aisle of metal parts sorted into bins and cages
Case studies

Installed base example from recent client work.

A car battery inside an open engine bay

Turning lost replacement-battery share into a growth lever

What it settled100+ face-to-face interviews with OEM-authorized workshops across four European markets showed exactly how much first-replacement battery share was leaking to independents, and why. The findings reshaped the client's dealer incentive design and technology-upsell strategy.

Read the case study
A technician positioning a patient at a medical imaging machine
Warehouse racking stacked with boxed stock

See all case studies

Start here

Installed base evaluation with a plan in 48 hours.

Send us your question. We come back with a plan and a price. Nothing starts until you approve it.

  1. 01
    Tell us your question

    What you need to know, which markets, and by when.

  2. 02
    We send a plan

    Who we will speak to, how, and what it costs. Inside 48 hours.

  3. 03
    You approve it

    Nothing is commissioned until you say yes.

  4. 04
    We run it, and read it back

    Every interview read together: where they agree, where they conflict, and what is still open.

Get a research plan

How can we help you?

One research lead reads your brief and stays with it. We come back with an evidence plan before anything is commissioned.

We use these details to route your brief. No newsletter, no list.

Questions

What does installed base mean and how Nextyn counts it.

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