Installed Base Sizing
Where is the serviceable parts and service revenue pool?
Size installed base by model and vintage, map replacement curves, and prioritize the parts pools with the highest potential.
Aftermarket research that recovers the revenue after the sale.
Know how big your parts and service pool really is, where it leaks, and which moves win it back.
Why field, not desk
Real aftermarket answers live in workshop conversations, warehouse shelves and technician decisions.
Nextyn puts researchers on the ground, so what you get is facts and not guesses.
15,000+On-ground field researchers
85Countries with field presence
50+Languages spoken in-house
750+Assignments executed
Point solutions
Aftermarket research solutions, for the challenge on your desk.
Analysis and insights built from on-ground fieldwork, not desk research. The research informs the intervention that can move a number on your P&L: revenue capture, margin leakage or market share.
Size the revenue pool
Repair, Upgrade or Replace
At end of life, does the customer repair, upgrade or replace, and why?
Interview users at the point of failure to identify the price, trust and availability thresholds that shift the decision.
Used-Equipment Substitution
How much new-equipment and replacement demand is displaced by the secondary market?
Track resale volumes, realized prices and buyer profiles to quantify displaced demand and show where to recapture it.
Find revenue & margin leakage
Genuine vs. Gray-Market Share
Where are genuine parts losing share to gray-market or counterfeit alternatives?
Measure SKU penetration, price gaps and supply routes to separate counterfeit risk from gray leakage and target the cause.
Channel Pricing & Margin
Where does price or margin leak between the factory gate and the end customer?
Track price build across authorized and unauthorized tiers, revealing margin stacking and the channels driving leakage.
Aftermarket Benchmarking
Where do competitors beat us on price, availability, warranty or workshop preference?
Compare each measure in the field, product for product, to pinpoint the gaps that are costing aftermarket share.
Increase aftermarket capture
Service-Contract Renewal
Why do customers renew, lapse or leave the authorized service network?
Track warranty and service-contract status at expiry to identify customer groups and lapse triggers with the greatest renewal upside.
Who Performs the Service?
Who performs the maintenance, and what makes customers switch providers?
Study maintenance behavior and provider choice, showing which service channel, and which influence point, the brand must win.
Parts Availability & Lost Sales
Can customers get the right part when they need it, from the channel they trust?
Mystery-shop availability, lead times and substitutions to quantify sales lost through stockouts, delays and unauthorized parts.
Coverage
Ten categories our field teams already cover.
Any category with a long service life and a parts-and-service pool that is hard to see past the first tier. Our field network is already active across all ten, mapping installed base, pricing and channel behavior on the ground.
Automotive Parts
PV, HCV, LCV, two-wheelers, fleets, batteries
Construction & Mining Equipment
CE machinery and components
Off-Highway & Agriculture
Tractors, excavators, loaders, implements
Material Handling
Forklifts, warehouse equipment, batteries
Industrial Machinery
Pumps, compressors, motors, bearings
Power Tools & Accessories
Professional and consumer segments
General MRO Consumables
Lubricants, adhesives, safety, welding
HVAC & Refrigeration
Compressors, controls, spares, service
Commercial Appliances
Foodservice, laundry, facility equipment
Electrical Equipment
Switchgear, transformers, cables
Three illustrative examples
Three examples of what the research sets in motion.
The work starts with a number the business cannot see and ends with evidence for a specific commercial intervention.
01
Size a hidden parts pool
The question
What is the serviceable revenue pool by model and vintage?
Field evidence
Installed-base interviews, usage profiles and replacement curves.
Intervention informed
Prioritize SKUs, markets and stocking levels around the largest pools.
02
Find genuine-share leakage
The question
Where and why are unauthorized alternatives winning?
Field evidence
SKU penetration, price-gap tracking and supply-route interviews.
Intervention informed
Target the price, availability or channel-control issue driving leakage.
03
Recover lost parts sales
The question
Which stockouts and delays are pushing customers elsewhere?
Field evidence
Mystery shopping, lead-time checks and substitution tracking.
Intervention informed
Reset stocking priorities and service levels where lost sales are highest.
Case Studies
Aftermarket Research
Aftermarket Research
at work.
Turning lost replacement-battery share into a growth lever
100+ face-to-face interviews with OEM-authorized workshops across four European markets showed exactly how much first-replacement battery share was leaking to independents, and why. The findings reshaped the client's dealer incentive design and technology-upsell strategy.
Read the case studyMapping replacement demand across 1,000 sites
A center-by-center field program captured make, model and vintage across imaging equipment, creating a validated installed-base dataset for territory prioritization and replacement-demand sizing.
Read the case studyFinding where list price and street price quietly diverge
40+ interviews with importers, distributors and installers, paired with SKU-level price audits, exposed the gap between list price and what buyers actually paid, and who was driving the upsell.
Read the case study
Perspectives
Perspectives and insights.
ArticleThe automotive aftermarket industry: where the margin sitsThe automotive aftermarket splits margin unevenly across OEM, branded aftermarket and gray-market parts. What actually separates the three, and why the pool keeps growing.Read more
ArticlePredictive maintenance in manufacturing: past the pilotPredictive maintenance cuts downtime and extends asset life, but most programs stall between the sensor install and a team that acts on the data.Read more
ArticleIndustrial distribution trends: why the channel is consolidatingPrivate equity roll-ups and scale economics are consolidating industrial distribution. What smaller regional players need to survive it, in plain terms.Read more
ArticleReshoring manufacturing: what’s actually driving itReshoring is real for some industries and cosmetic for others. What the landed-cost math, automation, and China+1 diversification actually show.Read more
Start here
Tell us the decision you are facing.
Whether you have a project in mind, want to learn more about the practice, or are working a story, the right person gets back to you.
Discuss a project
Already have a decision in mind? Describe the project and the market it touches, and a research lead sets up an initial call to scope the evidence plan.
Start with a briefMedia inquiries
Working on a aftermarket or industrials story? We partner with journalists on data, expert commentary and named quotes drawn from our research base.
Contact the press deskPartnership inquiries
Running a conference, event or industry association? We partner as a knowledge partner, contributing research, speakers and data to your agenda.
Propose a partnership
Questions
Frequently asked questions
Primary research into what happens to a product after it is sold: the installed base still in service, replacement and repair demand, parts and service revenue, warranty behavior, and the authorized and unauthorised channels supplying it. Nextyn gathers it through on-ground fieldwork rather than desk research.
Because the transactions are not reported. Workshops, parts counters, distributors and technicians hold the record of what was fitted, at what price and from which channel. Interviewing them in person is the only way installed base, genuine share and margin leakage get measured rather than modeled.
Ten: automotive parts, construction and mining equipment, off-highway and agriculture, material handling, industrial machinery, power tools and accessories, general MRO consumables, HVAC and refrigeration, commercial appliances, and electrical equipment. Anything with a long service life and a parts-and-service pool that is hard to see past the first tier.
Workshop owners and technicians, service and parts managers, distributors, wholesalers and counter staff, dealer principals, fleet and facility managers, and the end users making the repair-or-replace decision. The seat depends on the question.
They look identical in a sales report and need entirely different interventions. Fieldwork measures SKU penetration at the point of fitment, the realized price gap and the supply route feeding it, which is what distinguishes a fake part from a genuine part arriving through a channel you do not authorize.
Yes. Mystery shopping across authorized and independent counters records availability, lead time, substitution and what was recommended instead. That is how sales lost to stockouts, delays and unauthorised parts get quantified rather than estimated.
More than 15,000 on-ground researchers across 85 countries, working in over 50 languages in-house, with more than 750 assignments executed.
A field design usually comes back within 48 hours of the brief. Fieldwork typically begins within one to two weeks, depending on geography, sample size and how many markets run in parallel.
Per project, scoped against sample size, number of markets, method and language coverage. The scope and the cost are agreed before any fieldwork begins.
Researchers are briefed on scope before they go out, respondents are told who the work is for at the level agreed, no material non-public information about a listed company is sought, and every engagement is screened and documented before work begins.