Aftermarket brand protection services that find where genuine parts lose share.

Aftermarket brand protection services are the research and actions that keep genuine replacement parts from losing sales to gray-market and counterfeit alternatives. Brand protection does two jobs: sizing the share lost by part, market, price gap and supply route, and separating counterfeit product from genuine stock diverted through unofficial channels. Nextyn builds the evidence from store checks and interviews with workshops, parts retailers and distributors, drawing on 15,000+ on-ground field researchers.

A Nextyn aftermarket brand protection study delivers three outputs: genuine share by part and market, the price gaps against gray-market and counterfeit parts, and the supply routes feeding non-genuine sales. Each output comes from field checks and primary interviews, not online listings alone:

• Genuine share: the parts and markets where non-genuine alternatives take the most sales
• Price gaps: what gray-market and counterfeit parts sell for against your genuine price
• Supply routes: the importers, distributors and sellers carrying non-genuine parts

Nextyn interviews the four groups that sell, fit or buy replacement parts: independent workshops, parts retailers and counters, distributors and importers, and fleet or end customers. Each study draws its sample from the parts and markets where genuine share is falling, and pairs interviews with price checks at the point of sale:

• Independent and authorized workshops
• Parts retailers and trade counters
• Distributors and importers, authorized and unofficial
• Fleet buyers and end customers

Nextyn runs aftermarket brand protection research in the United States, Canada, Germany and across Europe, among other markets, with field presence in 85 countries and 50+ languages in-house. Markets are agreed at scoping and follow where genuine share is falling, so one US region and a four-country European study each get their own sample. Recent Nextyn aftermarket work measured first-replacement battery share leaking from OEM-authorized workshops to independents across four European markets.

Nextyn recommends commissioning aftermarket brand protection research when genuine parts sales fall in a market without a clear cause, and before more budget goes to enforcement. Knowing whether the loss comes from counterfeits or diverted genuine stock decides whether legal action, a price change or a supply fix is the right response. Other triggers include dealer complaints about cheap parts in the field, warranty claims involving non-genuine parts, and a price gap between markets wide enough to reward diversion. Nextyn sends a research plan within 48 hours of the brief.

A Nextyn aftermarket brand protection project runs in four steps, from brief to read-out, and nothing is commissioned until the client approves the plan. The client sees the sample, method and price before any fieldwork, and reads every interview with the Nextyn team at the end.

1. Submit the brief: the parts, the markets and where you suspect genuine share is leaking.
2. Receive a plan within 48 hours: who Nextyn will interview, how, and what the work costs.
3. Approve the plan: fieldwork starts only after sign-off.
4. Review the read-out: every interview read together, showing where workshops, retailers and distributors agree, where they conflict and what is still open.

Nextyn sends a research plan within 48 hours of receiving the brief, stating who will be interviewed, how, and what the work costs. The plan sets the fieldwork length for the parts and markets in scope, so a single-market price check and a multi-country study of supply routes each get their own timeline. Nothing is commissioned until the plan is approved, and every interview is read back with the client at the end.

Nextyn's aftermarket brand protection research measures what is actually sold and fitted in the field, while online brand protection services track listings on marketplaces and websites. Online services flag suspect listings, and the research shows how much genuine share is lost, at what price gap and through which supply route.