Representative engagement

Shortlists are easy. Knowing which ones survive diligence is not

A business development team in Mexico had a shortlist of assets and technologies. What it needed was a comparable read on which of them would hold up, on clinical relevance, commercial potential and execution risk.

The challenge

Diligence is expensive. Screening is what makes it affordable

A business development team in oncology and diagnostics had a shortlist of assets and technologies in Mexico.

Every one of them looked plausible on paper, which is what being on a shortlist means. The question was which would still look plausible under commercial due diligence.

Running full diligence on all of them was not practical. Screening them on the same three dimensions first is what makes the deeper work affordable.

The Nextyn approach

Experts and customers, asked the same three questions

The work was expert interviews and customer interviews across oncology and diagnostics in Mexico.

Customers as well as experts, because clinical relevance and commercial potential are answered by different people. An expert can assess whether the science holds. Only a customer can say whether they would buy it.

Each shortlisted asset was tested on clinical relevance, commercial potential and execution risk. The same three, in the same way, so the results could be compared.

Competitive intelligence ran alongside, because an asset is only as attractive as the space it would have to compete in.

The outcome

A comparative view, and a shorter list to work on

The interviews produced a comparative view across all three dimensions.

Clinical relevance and commercial potential rarely rank the same way, and execution risk reorders both. Seeing them together is what a screen is for.

Market sizing sat underneath the commercial potential judgement rather than standing in for it, which keeps the screen about the asset rather than about the category.

The client used the output to focus diligence and partnership discussions on the opportunities that had earned the attention.

Related reading

More on screening before the expensive part starts

Recent analysis from the Nextyn Research desk.

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